Eligibility Deep Audit

Requirement: Ensure every page has a unique title tag under 60 characters. Tip: Front-load important keywords if possible.

Requirement: Provide a unique meta description (under 160 chars) for each page to improve click-through rates and clearly summarize page content.

Requirement: Add Open Graph and Twitter Card meta tags for better social media sharing previews and increased engagement.

Requirement: Use proper heading hierarchy with only one H1 per page and logical, descriptive H2/H3 subheadings that outline your content.

Requirement: Avoid using multiple H1 tags or skipping heading levels (e.g., H1 directly to H4). Maintain logical hierarchy.

Requirement: Ensure a valid robots.txt file is present to guide search engine crawlers effectively. Check for unintentional disallows.

Requirement: Provide an accessible XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.

Requirement: Verify that 'noindex' meta tags are not mistakenly applied to important pages you want indexed by search engines.

Requirement: Implement canonical tags correctly (self-referencing or to the main version) to avoid duplicate content issues and consolidate link equity.

Requirement: Add structured data (Schema.org markup) like Article, Organization, BreadcrumbList, or FAQPage to help search engines understand your content and potentially enable rich snippets.

Requirement: Ensure relevant internal links connect your content, helping users and search engines navigate your site and distribute link equity.

Requirement: Regularly check for and fix broken internal links to improve user experience and crawlability. Use tools like Screaming Frog.

Requirement: Ensure the viewport meta tag is correctly configured for mobile responsiveness: <meta name="viewport" content="width=device-width, initial-scale=1.0">

Requirement: Provide descriptive alt text for all important images to improve accessibility for visually impaired users and provide context to search engines.

Requirement: Use semantic HTML5 tags like <header>, <nav>, <main>, <article>, <aside>, and <footer> to structure your content meaningfully.

Requirement: Aim for at least 20-30 high-quality, indexed articles or pages to show site substance. Quality over quantity is key.

Requirement: Ensure articles are substantial and provide depth. For informational content, 600+ words is a good guideline, but value matters most.

Requirement: Content must be original and unique. Avoid plagiarism and ensure any AI-generated content is heavily edited, fact-checked, and provides unique value.

Requirement: Write clearly and concisely for your target audience. Aim for a Flesch Reading Ease score of 60 or higher for general audiences.

Requirement: Include clear author bylines and consider detailed author bio pages, especially for YMYL (Your Money Your Life) content.

Requirement: Showcase any relevant credentials, expertise, awards, or experience on your 'About Us' page or author bios to build trust.

Requirement: Link out to authoritative and relevant external sources where appropriate to support your content and demonstrate research.

Requirement: Ensure external links open in a new tab (target="_blank") and use rel="noopener noreferrer" for security.

Requirement: A comprehensive Privacy Policy page is mandatory and must be easily accessible. Detail data handling, cookie usage, third-party services (like AdSense), and user rights.

Requirement: Include a clear and relevant Terms & Conditions/Terms of Service page outlining rules for using your site.

Requirement: Provide a Disclaimer page, especially if offering advice (financial, health, legal, etc.) or using affiliate links. Make it easy to find.

Requirement: An easily accessible Contact Us page with genuine, working contact methods (e.g., email address, contact form) is crucial for trust and user support.

Requirement: Develop a transparent 'About Us' page clearly describing who is behind the website, its mission, and its values.

Requirement: If targeting EU users, implement a functional, GDPR-compliant cookie consent banner that allows users to accept/reject non-essential cookies before they are set.

Requirement: Strictly adhere to AdSense content policies. Remove any content related to adult themes, pirated software/media, violence, hate speech, illegal drugs, weapons, etc.

Requirement: Maintain a professional tone and avoid excessive profanity, offensive language, or hate speech.

Requirement: Avoid making unsubstantiated or misleading claims, especially in health and finance niches (YMYL). Content should be accurate and trustworthy.

Requirement: All content must be original and provide unique value. Scraped, aggregated, or heavily spun content will lead to rejection.

Requirement: Aim for a Google PageSpeed Insights score above 70 for desktop. Optimize images, leverage browser caching, and minimize render-blocking resources.

Requirement: Mobile speed is critical. Aim for a Google PageSpeed Insights score above 50 for mobile. Prioritize above-the-fold content loading.

Requirement: Largest Contentful Paint should be under 2.5 seconds. Optimize server response times and resource load times.

Requirement: Cumulative Layout Shift should be under 0.1. Always include size attributes on images and videos, and reserve space for ads.

Requirement: First Input Delay should be under 100ms. Break up long JavaScript tasks and optimize event handlers.

Requirement: Ensure your SSL certificate is valid and there's no mixed HTTP/HTTPS content. All resources should load over HTTPS.

Requirement: Ensure your site properly scales and responds to different screen sizes. Test on various devices and use Chrome DevTools.

Requirement: Regularly scan for and fix 404 errors. Set up proper 301 redirects for deleted or moved pages.

Requirement: Regularly scan for and fix broken internal and external links. Broken links frustrate users and can harm SEO.

Requirement: Maintain a clean, professional design that instills trust in visitors. Use readable fonts and proper contrast.

Requirement: Avoid cluttering your site with excessive ads, intrusive pop-ups, or interstitials that block content.

Requirement: Use readable fonts with appropriate sizing (minimum 16px for body text) for comfortable reading.

Requirement: Ensure consistent, easy-to-use navigation is present on every page.

Requirement: Implement breadcrumbs for easier navigation on content-rich sites or ensure a comprehensive footer navigation.

Requirement: Provide an HTML sitemap or clear sidebar navigation for users to easily find content.

Requirement: Install Google Analytics or a similar analytics platform to track and understand your traffic patterns.

Requirement: Encourage user engagement through comments sections or forums if appropriate for your site's niche and content.

Requirement: Monitor bounce rate; high bounce rates might indicate poor content relevance, UX issues, or slow loading times.

Requirement: Your site should have organic traffic from search engines. Focus on SEO and content marketing to build traffic.

Requirement: Build quality backlinks from other websites to improve your domain authority and trustworthiness.

Requirement: Ensure your key pages are indexed by Google. Check using 'site:yourdomain.com' search in Google and monitor Google Search Console.