Table of Contents
Interaction to Next Paint (INP): The Silent Revenue Killer
In 2026, INP has replaced FID as the primary metric. Fast INP equals high viewability and premium CPCs.
1. Breaking Up Long JS Tasks
Yield to the main thread and break up heavy execution cycles. Sites with INP under 200ms see significantly higher AdViewability.
2. Layout Stability
Avoid "Heavy" ad units near interactive elements to prevent lag that triggers Google's "Invalid Click" neural filters.