Table of Contents
Owning the Audience Relationship
2026 is the year of the "Identity Link." If you don't know who your users are, you are at the mercy of general bidding.
1. Building the Data Pool
Use newsletters, premium tools (calculators), and light registration walls to collect user interests.
2. Bidding Priority
When you can signal to AdSense that a visitor is a "High-Value Frequent Reader," the auction priority for that user's ad unit increases by 40%.